Broadcast & VFX
Daily broadcast spots, TV commercials, and cinema-grade delivery inside one of Poland's largest media houses.
Four years of broadcast-grade output on broadcast-grade deadlines. And more…
Lightcraft (2007-2010)
VFX and motion graphics for TV commercials and film festival content, including daily broadcast spots for Gazeta Wyborcza. Brief to final animation: concept, boards, animation, compositing, delivery. I've unfortunately lost the period proper reels. What remain is a handful of stills and many stories.
GW was a tight project for the time: brief, quick ideation, block-out, animation and polish needed to happen twice or sometimes thrice a week without fail. Mind you, it all needed to go to beta tapes. Good templates and hard scope freezing rules made this possible and enjoyable though.
There is some period trivia too. Check it out below.
This is 2009 or so aside from vfx and motion aspiring designer (which I am), would do everything. Flash sites too. Cheesy, but I think that the web was better once, even if it did not convert or meet accessibility criteria.
I see also that this is coming back, so here you go. Web flash projects for a polish dance club Space. 09':
TVP1 ident art direction was a big moment for me. It went through some revisions, but ultimately initial concept came from a very quick and rough draft I've made upon the initial call.
btw - I always made sure to work on placeholders. I dread placeholders, so when opportunity allows I stray away from lorem ipsum and follow good rule of taking the space into account from the start. Here I plan ideal week with TVP1.
Felix Net and Nika concept arts for a cg plant monster, the one below went to production.
And this is concept did not went to production. Expression range was beyond the budget and sort of "vulgar" entourage was deemed not child friendly.
Agora Publishing: SVG Studio (2010–2011)
Ran design and production for a 360° in-house studio at one of Poland's largest media companies: cinema, TV, print, digital. Managed cinema DPX delivery and DVD authoring pipelines.
I cannot track reel from that time too, despite backups! And that's a loss. But I have some spare clips from the times. First goes tuba.fm - I was always a proponent of organic, hand-made animations. This spot was made on exactly this premise. Playful, real and fun. I've designed and animated all the assets in after effects in one day or so.
Carrying experience from GW I've made a host of tv ads for other press related products, this here is Ładny Dom. Subtle parallax and animated elements make it interesting enough even today, especially for the tight delivery of such projects (usually 1-2 work days).
AddMedia logo animation was one of many such productions as well - quick ideation with a help of a storyboard and a short dynamic clip made in AE with use of trapcode particular and excessive glow. Interesting archeologic piece.